Guides
Honest answers about getting your business online
No jargon and nothing to sell you in the first paragraph. Straight, useful guides on what a website costs, whether you really need one, and how to get found on Google and recommended by AI assistants like ChatGPT and Claude.
How much does a small business website cost in the UK?
A straight breakdown of what a website really costs a UK small business in 2026, builders, agencies, freelancers and done-for-you services compared, with no hidden extras.
Getting startedDo tradespeople really need a website in 2026?
An honest look at whether a plumber, electrician, gardener or builder needs a website, when it pays off, when it doesn't, and what it changes for a local trade.
Getting startedWebsite vs Facebook page: which is better for a local business?
Should a local trade rely on a Facebook page or get a proper website? A clear comparison of reach, ownership, Google visibility and trust, and why most businesses want both.
Getting foundHow to get found on Google as a local business
A plain-English guide to local SEO for trades and small businesses: what actually moves you up Google's results for 'near me' searches, and what's a waste of time.
Getting foundHow to get your business recommended by ChatGPT and AI assistants
AI assistants like ChatGPT, Claude, Gemini and Perplexity now answer 'who should I hire' questions directly. Here's how to make your local business one they recommend.
ComparisonsIs Checkatrade worth it? Pros, cons and the alternative
An honest look at Checkatrade and similar lead platforms for UK trades, what they cost, what you get, what you don't own, and how a website you own compares.
Getting startedWhat makes a good tradesperson's website? 7 essentials
The seven things every trade or small business website needs to win work, and the common mistakes that quietly send customers to a competitor. A practical checklist.
Getting startedHow long does it take to get a website live?
From 'I need a website' to live and getting calls, realistic timescales for DIY builders, agencies and done-for-you services, and what actually causes the delays.
Getting foundGoogle Business Profile: the free tool that wins local work
How to set up and optimise a Google Business Profile so your local business shows up on Google Maps and in the local results, plus the details that quietly cost you calls.
Getting foundHow to get more Google reviews (without being annoying)
A simple, honest system for getting more genuine Google reviews: when to ask, how to make it one tap, how to reply, and the rules to stay the right side of.
Getting startedChoosing a domain name for your business (and why you should own it)
How to pick a domain name that is easy to say and remember, whether to choose .co.uk or .com, and why owning your domain outright matters more than most people realise.
Getting startedWebsite copy that wins calls: what to actually write
A plain guide to writing website words that turn visitors into phone calls: what to put first, the tone that builds trust, and the common mistakes that lose work.
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